What Are InMail Credits?
LinkedIn has served as a professional social network to facilitate business connections, employment opportunity searches, and B2B promotions; among its unique and efficient features, LinkedIn InMail stands out. However, to make good use of InMail, it is important to know what InMail credits are, how to attain them, and most importantly how to reach out to executives proficiently using this means. This time around, let’s take our time to discuss all that you may want to know about InMail credits for LinkedIn and how to use it effectively.
What Are InMail Credits?
InMail credits are the ‘money’ for InMail, LinkedIn’s direct messaging system for users who are not on their connection list. Although users can only message their first-degree connections directly, using InMail credits allows users to convey messages directly to other connections regardless of whether the connection is second or third-degree.
InMail credits are credited when users subscribe to LinkedIn premium accounts such as LinkedIn Business, Sales Navigator, and LinkedIn Recruiter. Here’s a breakdown:
LinkedIn Premium Business: Offers a small number of InMail credits that can be used in a particular month.
Sales Navigator: Specifically suitable for selling and business development, including InMail credits.
LinkedIn Recruiter: Has the most InMail credits up for grabs as this site is specifically designed for employers to search for employees.
Why Are InMail Credits Valuable?
Since they enable the sender to overcome these limitations, InMail credits are valuable to salespeople, recruiters, and networkers targeting new prospects. They have a potent word for evangelism but should be employed cautiously since the pieces are scarce.
How to Use InMail Credits
1. Research Your Target
Never send an InMail without researching the recipient’s background, activity, and professional interests. -new recall-based messages have a much higher response rate than mass (blanket) messages.
2. Personalize Your Message
If you knew them personally then mention a connection and if not then find something about their recent work or something that you have in common. Do not sound too ‘pushy’; however, try to start talking from the receiver’s perspective about his objectives or challenges.
3. Be Concise and Professional
LinkedIn members are active, so cut through the fluff and get right to it. State why you are calling, what you need, and how you are going to help.
4. Employ a Call to Action (CTA) that is clear.
Typically, the next action should be mentioned at the end of your InMail. This is much more effective than the generic “connect” Let’s transform this to something like, “I would like to discuss this further for 10 minutes, are you up for it?”
5. Time Your InMails
Response rates depend on timing to a certain extent. Stay away from weekends and late evenings; instead, try to target the middle of the week as businesses will be more likely to clear their LinkedIn messages.
Tips for Maximizing Your InMail Credits
Since the number of credits you get is not inexhaustible and you have them each month it is necessary to use them to the maximum appropriately. Here are some tips for getting the most out of your InMail messages:
Choose Your Prospects Carefully: If you want to receive more responses you should target the people who will be more receptive to your messages based on the profile and industry niche.
Test and Optimize Your Messages: Variate the message format and the call to action sections to determine which formats create the most responses.
Leverage Group Memberships: Occasionally, people in the same LinkedIn Group with you can be messaged for free. If what you want your target prospect to do is in a group with you, then don’t use an InMail credit.
Monitor Responses and Save Credits: LinkedIn allows for InMail credits to be credited back to your account if the recipient responds within the specified time period leading to the strongest level of outreach.
When to Use and When Not to Use InMail
It is however equally important as knowing how to use it to identify when to use the InMail. Here’s a quick guide on the best situations for using InMail credits:
Sales Prospecting: To get to qualified potential candidates, make use of InMail and connect with decision-makers in your identified market.
Recruitment: There are cases when potential candidates will not be able to see the job postings thus, recruiters can use InMail to contact them.
Networking: InMail can be useful if you are just trying to network in a certain new industry or region.
However, avoid using InMail if:
You can add the person through common acquaintances, groups, and communities, as well as through post comments.
It just seems like the person is not active on LinkedIn, or even if the person has the profile it is not updated and responsive.
How to Get More InMail Credits
LinkedIn InMail credits are replenished each month, but there’s a way to get more credits – by purchasing a premium subscription. Lastly, LinkedIn Sales Navigator and Recruiter Lite are solutions for customers who may require additional InMails.
Conclusion
InMail credits are precious when used correctly; they allow you to grow your network, generate leads, or even look for a job. At this level of outreach success, it is recommended that LeadNear be started along with LinkedIn's InMails. As an addition to LinkedIn, LeadNear provides you with detailed contact information, so you can improve your messaging and approach prospects.
Through customization, selecting the right audience, and utilizing your InMails wisely with LeadNear you will be able to get the most from your LinkedIn messaging strategy. No matter if you are seeking new business opportunities or trying to advance your professional connections, these tips and useful links will be helpful for every user who aims at effective usage of InMails credits and effective communication on LinkedIn.
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