5 Ideas for LinkedIn Connection Messages in B2B
LinkedIn is a treasure trove for B2B selling, targeting, and communicating with the key buyer. But if one sends a connection request to, for example, a stranger without any clear, personalized message — the worst that can happen is that they simply don’t respond or even block the user. Finding ways to craft a perfect LinkedIn message is significant especially if you intend to use people from your LinkedIn network as leads. Below, you’ll find five LinkedIn connection message templates that’ll assist you in connecting, engaging, and initiating productive discussion for B2B business.
1. The “Mutual Interest” Approach
Example Message:
Hey [First Name], it seems like we both like [common topic of interest, for instance, digital retailing]. That would be amazing, let’s link up and let you share about your experience in [industry]. In case you are interested let me know if you would like to contact me.”
Why It Works:
This is true since people interact most with people that they have something in common with, whether it is a hobby or a goal to achieve. This seems natural and authentic and allows the parties some level of depth with regard to issues of mutual interest in the sector.
Tip:
They should be personalized according to the kind of interest picked from the profile or the recent activities of the person. It is also unwise to use overly commercial, mass-produced sounding phrases.
2. The “Value-First” Message
Example Message:
“I saw your profile when looking for several specialists in [certain Field].
I have recently posted an article that wouldn’t interest you, here it is if you are interested [on a relevant issue e.g. improving the efficiency of the supply chain]. I can’t wait to talk to you!”
Why It Works:
Sharing value beforehand, in the form of a useful article, guide or resource make it clear that you’re not out to sell but to point out something that you feel might be helpful. It makes you a go-to professional in their network the moment they or anyone they recommended needs a specialized service or product.
Tip:
Always ensure that the information you are sharing with someone is useful information they would find useful or you’ll be regarded as spam.
3. The “Compliment and Connect” Message
Example Message:
Namaste [First Name], I got a chance to read your article about [specific topic, for instance, futuristic technologies in modern healthcare]. It would be great to get in touch with you and look through some of your posts – I am a member of LinkedIn.”
Why It Works:
Messengers admit that people like it when their work or ideas are noticed. A compliment about a recent accomplishment, article, or blog post and following this up will work well in the process of building rapport.
Tip:
Do not speak fake praises, say it like you mean it. Give particulars so they know you are not sending them a typical letter.
4. The “Event Follow-Up” Message
Example Message:
"Hi [first name], I noticed that you took part in [specific webinar or event] on [topic], therefore I followed suit."Please let me know your thoughts on [any interesting subject] that was discussed at the event. Would you like to, for instance, exchange contact information?
Why It Works:
If you and your prospects have met at any event e.g. a conference discuss it while getting together. It is also effective in the sense that it does not come off as forced in any way and besides that, you show that you have similar career interests as the prospect hence they will be open to future communication.
Tip:
Ensure that the type of event is of event they recently attended. For example, referring to a familiar event validates the other person’s experience, and puts you on the same page to discuss what you both know.
5. The “Network Growth” Message
Example Message:
Hello [First Name], I’m gradually building my connections with [for instance SaaS marketing executives] and I thought we might find it useful to connect. Great post on [subject of the post]! I am particularly interested in [specific area, for example, content strategy] I would like to get in touch with you and perhaps learn from you.
Why It Works:
This kind of method proves effective when the professionals are receptive to networking. It’s as simple as acknowledging that you want to add them as a contact because you’re in the same industry and want to expand your network.
Tip:
It is a good idea to tag them as a specialist or include something you like about the work they do in your message.
Conclusion
Customizing the LinkedIn invitation message makes all the difference between making a good connection with a professional and being disregarded. With the help of these five LinkedIn connection message ideas, you’d be far from random invitations and will increase your chances of getting to powerful people. Another tool that helps improve your LinkedIn outreach is the use of LeadNear, which will furnish you with detailed information about your prospects and will help you craft messages with unparalleled accuracy. Do not forget that LinkedIn is a professional platform focused on building connections, which means taking the time to write thoughtful messages based on real interest in the person you are connected to.
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